the blog is not about shooting actual crocodiles. it takes its title from management-speak: in order to get through your problems you need to shoot the crocodile nearest the boat.
that's not true of course. sometimes you need to shoot the crocodiles in the queue, because you know you won't get time to reload.
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up before the beak
The personal views of an opinionated copywriter. No crocodiles were harmed in the writing of this blog. It's just a metaphor, writers are like that.
About Me
- Judy Olsen
- Somewhere up the A1, United Kingdom
- Copywriter with issues Follow me on Twitter - @judycopywriter
up before the beak
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